As producer of IBM's award-winning INNOV8 series of serious games, today Phaedra Boinodiris is responsible for IBM's broader global serious games strategy, leading their global effort of leveraging serious games to provide greater agility for businesses and organizations industry-wide.
In 2010, Boinodiris was made responsible for IBM’s serious games strategy for the US Public Sector mainly focusing on US Defense. Her strategies for evolving serious games have been championed by 4-Star generals and she has presented her ideas for advanced process optimization games to the Vice Chairman of the Joint Chiefs of Staff at the Pentagon and to the head of DARPA. She has keynoted two NATO Summits and continues to co-chair serious games summits internationally.
Boinodiris' earlier work in serious games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization. Upon first joining IBM, she incubated IBM’s first games for marketing program creating the top leading generating assets on the Internet for IBM. Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry. Prior to working at IBM, she was a serial entrepreneur for 14 years where she co-founded WomenGamers.Com, a popular women’s gaming portal. There she subsequently started the first scholarship for women to pursue degrees in game design and development in the US.
Boinodiris happily mentors business school students at her alma-mater UNC-Chapel Hill.